10.8.2019
Green
Initiative from India Cements to show its commitment to conserve natural
resources
V.
Balasubramanian
A deep water crisis is looming over the globe with depleting water resources so much so it is widely believed that the next World War will be over water. Major Indian cities are feared to hit soon Day Zero { cajoling consumers to reduce usage} like Cape Town in South Africa and Sao Paulo in Brazil.
Chennai faced the worst water scarcity this summer when four reservoirs supplying water to the metro went dry. Official Think Tank( replaced the erstwhile Union Planning Commission) has said 21 major Indian cities including Bengaluru would run out of ground water by 2020.
There are reports of looming water shortage in and around Bengaluru, IT Capital of India.
India Cements as a responsible corporate citizen
India Cements is always committed to the cause of sustainable development through a slew of measures taken for preserving and protecting natural resources, improvement of environment, bio diversity, and mines rehabilitation. It has been implementing a number of greener initiatives in and around the cement plants in the form of green belt development through mass tree plantation, rain water harvesting, water conservation etc.
As part of this committment, Coromandel Cares, an initiative from
the House of India Cements, has unveiled a Green initiatives for individual home builders
in Bengaluru, Mysore.
The Initiative was launched in
Bengaluru on 5.8.2019. Marketing team of
India Cements visited dealer points and distributed seed balls. Company will
provide expert advice on building Rainwater Harvesting structures to individual
home builders in Bengaluru and Mysore regions.
Coromandel
cements from The House of India Cements,
one of the largest cement manufacturers in the country, has launched this
green initiative, styled Coromandel
Cares in
the wake of depleting ground water, water crisis and in the light
of growing public awareness
for making the cities of Bengaluru and
Mysore green.
India
Cements, which is marketing its cement under the most popular brand, Coromandel
King, has launched Coromandel Cares, which will act as a platform for running
go green campaigns in Bengaluru and Mysore.
As part of
the initiative, Coromandel Cares will reach out to individuals building
independent homes and provide them seed balls for growing trees in their new
dream homes. It will also offer expert advice to them in building rainwater
harvesting structures in their homes for water conservation under the guidance
of renowned Scientist Rainman S.Kumar based in Bengaluru.
This
information on the initiatives of Coromandel Cares will be available on our
website (www.coromandelcares.org) and social media pages (facebook and
instagram). The social media pages will provide you with information and tips
on how to be part of this essential movement. The website will have solutions
and options to reach out to us and our experts to learn how we can be of
assistance to you.
Coromandel
Cares will utilise the services of influencers like its dealers, stockists,
contractors and masons and experts in environment protection in running the
campaigns on a sustainable basis in these regions.
Launching
the green initiative in Bengaluru on Monday,
Mr. Ramesh B , President (Sales & Marketing), India Cements said,
“As part of this unique initiative, we will
partner with events and activities that promote on a sustainable basis
rain water harvesting and go green campaigns to create public awareness”
Eminent
Scientist and water Management Advisor, A.R.Sivakumar (Rainman S.Kumar) said,
the Initiative of ‘Coromandel Cares’ to green the city with its Seed Bomb
campaign and promotion of Rainwater Harvesting (RWH) with scientific and cost
effective interventions for water conservation is a welcome gesture from a
corporate house. Participatory approach and incentives from ‘Coromandel Cares’
in addressing the environment protection and sustainable development will
encourage house and apartment builders to adopt greener initiatives.
Mr. Anilkumar P, Sr. V.P, heading Sales in Karnataka and
Kerala said “Our entire team which includes employees, channel partners and
influencers are equally excited about the project and we are overwhelmed by
their response. We are committed to a sustainable development and we are sure
the Coromandel Cares initiative will have a meaningful impact and we are more
than happy to contribute our bit to the cities we all love.”
Commenting
on the initiative, Mr. R Sankaran Unni Sr. General Manager, Marketing and
Business Development, said “We want to move beyond sales promotion. At the heart of this initiative is a glimpse
of our commitment to our stakeholders.
The Coromandel Cares team will support all individual independent new
home builders with counselling on rainwater harvesting. We will focus on Bengaluru and Mysore to
begin with. Our dealer network will have seed balls and people can use it for
growing native trees in their new homes.”
From Left: Anilkumar P. ,Ramesh B, , A.R.Sivakumar and Sankaran Unni R during the media conference organised in Bengaluru on 5.8.2019 for unveiling the green initiative of Coromandel Cares
B.Ramesh,
President, Marketing, India Cements, distributing seed balls to a dealer in Bengaluru
on 5.8.2019
It was a proud moment for me (V. Balasubramanian,VP, Corp. Com, India Cements) joining the occasion.
Accompanying photos show the environment friendly initiatives by the cement plants of India Cements
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